Under the direction of Lorenzo de Guía and with the Adrenorama team, we approached this project with a cinematic and human-centered mindset. The production focused on the intimacy of family interactions, using a visual aesthetic that evoked warmth and affection. The narrative was built around everyday moments: preparing for school, the journey, and a parent's trust in their child's path. The goal was to create a piece that felt like a small life story, in which 3M's safety message was integrated naturally.
